The Annual Fund

The Michigan State University Annual Fund encourages alumni, students, parents and friends to recall and renew their Michigan State University ties by making gifts on an annual basis. These gifts strengthen MSU's ability to serve students, faculty and staff through scholarships, teaching innovations and updating technology.

When a gift is made to the Michigan State University Annual Fund, it is not only contributing to MSU's ability to positively impact the lives of students but also assisting in the preservation of high quality education for future generations of Spartans. A goal for Michigan State University is to have the #1 alumni participation rate in the Big 10. Alumni participation has a direct impact on the University's national ranking. These national rankings allow us to attract the best and brightest students and enhance the value of all degrees received from Michigan State University.

The support to the Annual Fund goes directly to the college or department of choice, as a personal expression of the commitment to the University, its students, programs and goals. The three main campaigns include the Essential Edge Campaign, College Campaign, and Parent’s Fund. Every gift is sincerely appreciated and will make a difference in the lives of students and faculty.

Ways in which you will be contacted

Direct Mail

MSU’s direct mail program sends out over 300,000 pieces each fiscal year. From these mailings over $1,000,000 is secured for the University and its colleges. These mailings are coordinated with telemarketing and used as information pieces and a pre-approach to certain campaigns. Generally, direct mailings are sent out three to four weeks before the beginning of the campaign.

Telemarketing

MSU’S Telemarketing program is the largest and best in the Big Ten. It is a student run program which employs over 200 students each semester. Telemarketing has 83 calling stations in which 10,000-15,000 phone calls are attempted each shift resulting in personal contact with over 175,000 alumni each year. From these alumni, telemarketing secures more $4 million dollars and over 50,000 donors. Click here to get to know our MSU Telemarketing staff!